Building a website is one of the most effective ways to increase sales. Not only does this provide a new avenue in which to make sales, but creating a website also reassures customers that your business is trustworthy and legitimate. After all, 81% of consumers look up a business before making a purchase.
Each platform has pros and cons that separate it from the competition. We have highlighted the advantages and disadvantages of each platform. While WordPress works best for our business, each business has distinct goals for their online presence where another platform may provide you the most value.
Below we list the 7 best platforms on which to create a website. For a fully optimized website that facilitates the most sales, we recommend hiring a digital marketing firm such as ours to ensure your business goals are addressed and completed.
Starting price is $14 a month.
Wix is famous for its ease of use. There are various beautiful templates, endless customization, and a simple drag and drop interface. While it is beautiful and uncomplicated to set up, Wix is not the most affordable website option. There are not many plugins available nor does the website have incredible ecommerce tools. In addition, there are a few negative customer reviews and no 24/7 customer support. Scaling up and selling in large quantities may prove difficult on this website. However, this website remains one of the most popular sites due to its straightforward design. The usability of this website makes updates easy to execute, and as your business dynamically changes and adapts, Wix can keep up!
Starting at $12 a month.
King of e-commerce. Squarespace allows you to sell online and accept payments without the need to use plug-ins. However, if you do end up using plug-ins, Squarespace allows you to add functionalities that allow you track inventory, highlight certain products, and provide previews to clothing. With sleek and phenomenal website design, your small business creates a distinct look and makes the sales desired with Squarespace.
Starting at $6 a month.
The best option for Brick and Mortar. Weebly allows you to make a website for the least amount of money and investment, just so long as you do not spring to add other features. With a straightforward design interface that allows you to customize your website greatly and a professional look that is easy to create, Weebly is best for driving traffic back to your business. You can set up blogs within Weebly, however, there are other website platforms (WordPress) in this list that provide much more value when it comes to setting them up.
Starting at $10 a month.
Speediest setup. This platform is best for creating your site if you are looking to save time, and money as well. Unfortunately, GoDaddy is the least customizable out of all of our website options. For large-scale e-commerce efforts or highly customized websites, you may want to try another one of our website platforms. However, if you are looking for a website in which to sell niche products, or advertise services, GoDaddy may prove to be very valuable. GoDaddy’s strength lies in its ease in setting up and low price point.
Starting at $4 a month.
This is probably our favorite option. We are actually on a WordPress site right now. WordPress is best for people who are already comfortable with navigating the internet. WordPress offers incredible built-in blogging. With a few plug-ins, WordPress offers exceptional e-commerce capabilities as well. Basically, WordPress is complicated but worth it. If you are looking for a straightforward and simple website we recommend Wix, Weebly, or GoDaddy. If you want a website with the most features, customizability, and functionality, and are willing to put in the work, we recommend WordPress.
Starting at $29.92 a month
BigCommerce is devoted to large-scale e-commerce. The name says it all. With a practical design and further functionality available through apps, BigCommerce can handle any number of sales. If you are looking for a website that can handle large-scale sales, and do not mind paying a premium price, Big Commerce is perfect for you!
Starting at $29 a month.
One of the most well-known platforms for building websites. There are name generators, tools to create logos, and tutorials on how to use the platform. This platform is perfect for starting out, especially if your business is exclusively online. However, there is also the large price point and the fact that many of the best themes and apps cost additional money. Some find the website tricky to use, however, many have found great use with this platform.
Running a business is hard enough already. As time passes and an online presence becomes more essential, building a website is becoming a task that is simply unavoidable. Customers now expect most businesses to be online. Faltering on a website can hinder sales and make your business appear illegitimate.
Different website platforms offer different advantages. If you are having trouble deciding on a particular platform, we recommend Wix and Shopify. However, there is no harm in trying all of these websites out and seeing which one satisfies your business needs.
Building a website costs time and money. Braven offers affordable options for website creation, if you are interested in having a highly functional website that will increase your sales, contact to us today!