Research, resources, opinions, and direction for digital marketing.
Building a website is one of the most effective ways to increase sales. Not only does this provide a new avenue in which […]
Adding admins to your facebook allows you to spread responsibility of page management. This is essential for businesses with in house marketing teams, […]
Facebook pages are vital business listings. Here I will explain how to create a Facebook page to engage with your customers. For Facebook […]
Pandemics occur with varying effects. Some are more deadly than others. While Covid 19 has been terrible, I will take this pandemic over […]
Consistency and convenience drive business. People love things that are easy, simple and straightforward. Putting important information in an easy to find place […]
LA Optimized, an initiative to help local small businesses recover from the pandemic by expanding their e-commerce capabilities and growing their online presence. […]
The city of Los Angeles appointed Roberto Martinez as the new Entrepreneur in Residence for Los Angeles! His experience as an Entrepreneur, CEO, […]
The customer journey outlines the decision making process we all go though when we make a purchase. Here we discuss the benefits of understanding the customer journey.
Creating a business is about more than just selling a product. You must sell an idea as well. Apple sells the idea of […]
Digital Marketing can be intimidating. Managing SEO, Social Media, Google Paid Ads, Email Marketing, website development, and so much more, can be exhausting. […]