BRANDING & LOGO DESIGN
CASE STUDY: PYXOS PACKAGING
My Three Sons Container Corporation had been around for over 40 years. Yet the changing online packaging industry meant they needed to adapt or become the next Blockbuster. That is where Pyxos Packaging comes in.
THE CHALLENGE
The packaging company recognized the need for a rebrand due to its outdated branding. The logo, website, and overall brand identity appeared out of sync with the current packaging industry. Pyxos offers a wide range of packaging services, such as package design, engineering, customization, and even fulfillment. The company was formerly known as My Three Sons Container Corporation. However, in order to expand its online services and reposition itself as an online packing service, Pyxos sought the help of Braven.
THE SOLUTION
Braven conducted an in-depth analysis of the company’s internal processes, culture, values, and competitors to revamp it. Additionally, we evaluated the market competition to establish Pyxos’ position.
We provided Pyxos with:
Logo Redesign
Brand ID
Renaming Excercise
Market Research
THE RESULTS
The company underwent a complete rebranding and quickly saw positive results. Pyxos reported an increase in new client attraction due to the updated image. Customers and prospective clients now hold the brand in higher regard and engage more frequently with their website.