PPC ADVERTISING

CASE STUDY: CHARLI BEAUTY BAR

Wanting to grow their online space, Charli embarked on an SEO and Paid Ads campaign to increase new customer acquisition. Within a couple of months, they had 4x the amount of sales.

THE CHALLENGE

Charli needed to let her community know that she was open for business after COVID19. 

Further causing confusion and difficulty, Charli was still revamping her website so most of her leads came via calls. 

Many clients were unaware Charli had reopened. We needed to find a way to minimize the advantage of her competition as most were online with an ecommerce website.

THE SOLUTION

  • We launched a targeted PPC campaign on Google and Facebook to reach everyone within 15 miles radius of Charli.
  • We honed in on key cities and demographics that fit Charli’s target customer.
  • We also focused on phone leads as she was still revamping her website.
%
Increase in revenue

Over

%
ROAS

SUCCESS ON ALL FRONTS

Thanks to our target PPC campaign, we saw a 400% increase in revenue. We also saw a ROAS (return on Ad Spend) of over 1,500%!!! By building a compelling and targeted Ads campaign we were able to increase sales at a low ad budget.

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