Why Businesses Listings are Important

Consistency and convenience drive business. People love things that are easy, simple and straightforward. Putting important information in an easy to find place helps drive new customers to your store. Especially local ones. Here we will explain 5 reasons why  1. Improve your local search ranking  Creating consistent information helps search engines recognize your site […]

LA Optimize Driving Success for LA (Program Overview)

LA Optimized, an initiative to help local small businesses recover from the pandemic by expanding their e-commerce capabilities and growing their online presence. The project will be overseen by the Mayor’s newly appointed 2021 Entrepreneur-in-Residence (EIR), Roberto Martinez.  This initiative will be achieved by:  Creating or Optimizing Online Business Listings A  business listing is supplemental […]

City of LA Appoints Roberto Martinez as Entrepreneur in Residence

The city of Los Angeles appointed Roberto Martinez as the new Entrepreneur in Residence for Los Angeles! His experience as an Entrepreneur, CEO,  and Google Coach have prepared him to launch LA Optimize. This is an initiative that will help small businesses survive the pandemic by optimizing their online presence. Entrepreneurship  Roberto  Martinez understands the […]

Why is Branding Beneficial for your Business?

Creating a business is about more than just selling a product, it is about selling an idea. This is why Fortune 500 companies invest so heavily in certain grants, scholarships, charities, and in environmentally friendly practices. By reassuring customers that they are supporting worthy causes, customers gain emotional satisfaction from purchasing their products and services. […]

Why Hiring A Digital Marketing Agency Is Cheaper Than Doing It Yourself

Digital Marketing can be overwhelming. Managing Search Engine Optimization. Posting consistently on Social Media. Designing Google Paid Ads. Using Email Marketing to gain and retain customers. Executing website development. Consistently updating the website to ensure it remains relevant. That is just the tip of the iceberg! We have not even brought up brand personas, defining […]