LA Optimize Driving Success for LA (Program Overview)

City Near Mountain During Golden Hour

LA Optimized, an initiative to help local small businesses recover from the pandemic by expanding their e-commerce capabilities and growing their online presence. The project will be overseen by the Mayor’s newly appointed 2021 Entrepreneur-in-Residence (EIR), Roberto Martinez.  This initiative will be achieved by: 

Creating or Optimizing Online Business Listings

closeup photo of silver iMac

A  business listing is supplemental information that draws customers into your business. They work most effectively with local brick and mortar businesses. They list important contact information, and details about their location. Some of the information listed is : 

  • Contact information 
  • Short description of the business 
  • Hours of operation
  • Popular times when customers arrive
  • url for the website 
  • Address 
  • Directions from your location 
  • photos of the business 
  • Reviews 
  • Similar businesses 

While search engines may create business listings automatically, these are not as trustworthy as creating one yourself. Competitors can insert their own contact information, and the search engine may forget to update outdated information.

purple flower on white box and brown clipboard

Performing E-commerce Audits

Ecommerce audits allow you to gage the performance of the business online. These audits also grant us access into the issues that obstruct proper online optimization. Auditing the website allows you to find which problems are holding the business back online, and interfere with creating the most competitive website possible. 

MacBook Pro on top of brown wooden table during daytime

Creating or Optimizing Business Websites

Creating and optimizing business websites allows you to significantly increase your customer base. Optimization allows you to improve your search rankings and reach a wider audience. This will allow you to encourage more purchases online, and expand your business. 

white open signage

Connecting Small Businesses to Creative and Design Services

Creative and design services distinguish your business from competitors. Having a unique aesthetic will help you stay in the minds of your customers, and will help you create a brand image. This aesthetic can be spread across social media channels, and repeated interaction with customers will lead to higher customer engagement and purchases of your products or services. 

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Conclusion

LA optimized will help businesses who have been struggling with the Covid epidemic recover and expand. This pandemic has led to a surge in online purchases.

An estimated 2.05 billion people shopped online in 2020.  Because of coronavirus 42% of consumers bought groceries online.

63% of shopping occasions begin online.

81% of people search a business online before purchasing anything.

With an online presence becoming ever more important, now is the time to create an online presence and capitalize on these opportunities! If you are outside of the city of Los Angeles, take advantage of this initiative with a digital marketing agency today! 

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