Creating a business is about more than just selling a product, it is about selling an idea.
This is why Fortune 500 companies invest so heavily in certain grants, scholarships, charities, and in environmentally friendly practices. By reassuring customers that they are supporting worthy causes, customers gain emotional satisfaction from purchasing their products and services. Consumers now have a plethora of options. People want to give their business to companies that support causes they believe in.
Apple sells the idea of simplicity in their products. In addition, Apple partnered to distribute free face masks, focuses on hiring a diverse cast of employees, and raising millions of dollars for charity. One of Dove’s most successful marekting campaigns sells the idea (simple truth) that every woman is beautiful. Dove is also very proud of their charity work, to the point that they even have. a hashtag, #CareFromDove, to highlight their community outreach.
Nowadays businesses need to represent values. By sharing these values everywhere, in digital ads, email marketing campaigns, social media posts, and anyplace people see the brand, businesses convince consumers to associate their good deeds with the brand. People buy into the idea of what your business represents, and they walk away from interactions with your brand with a sense of satisfaction. Marketing Agencies such as Braven are experts in strategic branding, and can develop strategies to motivate consumers to feel the same way about your brand.
Here we will go into detail about how creating a powerful brand backed up by undeniable values can benefit your business.
Benefits of Creating a Brand
Stand out in a busy market
By establishing a brand with a clear purpose you begin to separate yourself from countless other businesses in the same industry. By putting meaning behind your logo you can inspire customers to further support you over the competition. A great first impression can go a long way.
Increase credibility
Owning an established brand makes you seem more credible than otherwise. Expertise and maintaining a professional attitude encourages people to trust in your brand. As you build on your success and reputation, this will also build on the reputation of the brand.
Charge more for your products and or services
As credibility is built and put into the brand, the reputation of the brand improves. The better the reputation of the brand, the more money the brand can charge. By creating a brand you set yourself up for future success.
Facilitate customer loyalty
By incorporating values into your brand, the brand becomes meaningful. Meaningful brands inspire customer loyalty by like minded individuals. People want to put their money into services that will support causes they agree with. By creating a brand that upholds those values, customers will then become loyal to brands that deliver on that value.
Encourage repeat customers and referrals to others
If you deliver what people want, they will return for more. An effective brand will not only inspire people to return, but to also refer you to those around them. Satisfied customers will refer others to your brand so they receive the same satisfaction.
Create consistency
Consistency in branding simplifies many questions. The colors, fonts and subject matter to include in content for each post will already be laid out. Not only does this make it easier to put out promotional content, but it also makes your content easier to recognize.
Attract ideal clients
Branding helps reinforce the ideas needed to attract your ideal clientele. Good branding will showcase the values held by the business, and will draw in people who agree with those values.
Save money and effort over time
By beginning with a solid foundation, you save yourself from future headaches. Taking the time to define a brand early on in a business allows you to focus on your product and or services. Neglecting this task will lead to time consuming changes, so taking the time to properly establish your brand initially is a must.
Increase confidence in your business
People are more inclined to support an established brand. The brand lends credibility to the products and services you are offering. An established brand also drives up morale within the organization as well. Clear goals and values will inspire people to work harder because they are working for something they believe in.
Make it easier to introduce new products or services
As your brand attracts loyal, ideal customers, it will become easier to introduce new products and or services. People who follow your brand on social media will be able to find out about new products or services they are interested in. Past satisfaction with the brand makes customers more likely to try new products. The other day I tried some Tapatio ramen just because of my love of the hot sauce. I like ramen and Tapatio, but I do not usually buy ramen. But the simple fact a brand I was loyal to came out with an interesting product inspired me to try it out.
Give a clear strategy for moving forward
Branding simplifies strategy. With values to uphold, a consistent image to deliver, and a loyal customer base to satisfy, branding makes marketing much more straightforward. Incorporating digital marketing is a great way to optimize the mileage you get out of a strong brand.
Conclusion
Creating a brand, is vital for effective marketing. In order to learn about this concept in further depth, Roberto Martinez is hosting a FREE class that goes over creating a brand on Jan 7, 2021. You can RSVP here. If the demands of running your business are taking up a large portion of your time, digital marketing agencies such as Braven Agency, can effectively execute these tasks so you can focus on what matters most, running an outstanding business.
Works Cited
Cron, Lisa. “11 Benefits of Branding Your Small Business – Lisa Cron Design: Thoughtfully Crafted Brand Design for Small Businesses.” Lisa Cron Design | Thoughtfully Crafted Brand Design for Small Businesses, Lisa Cron Design | Thoughtfully Crafted Brand Design for Small Businesses, 11 Aug. 2017, lisacron.design/blog/2017/8/11/11-benefits-of-branding-your-small-business.
“5 Short and Sweet Reasons to Find a Target Audience.” QuestionPro, 20 May 2020, www.questionpro.com/blog/5-short-and-sweet-reasons-to-find-a-target-audience/.
“Top 5 Benefits of Customer Journey Mapping (2020).” Knexus, www.knexusgroup.com/show/blog/top-5-benefits-customer-journey-mapping/.
