Adding Admins to your FB Page

Adding admins to your facebook allows you to spread responsibility of page management. This is essential for businesses with in house marketing teams, outsourced digital marketing agencies, and anyone who would like a fresh perspective in general. Two heads are better than one. Here we will explain how to add an admin to your Facebook page:

If you are looking for how to create a facebook page, check out this other blog.

Adding an Admin to your Page

  1. Start at the News Feed. Select Pages in the menu to the left.
  2. Find your page and click on Page Settings  in the lower left part of the page.
  3. Select Page Roles.

4. Insert the desired name into the text box. It helps you find accounts if you have already added the person as a friend on facebook.

5. Select Editor and choose from the options in the drop down menu.

6. Select add. Put in your password, and the new person will be added!

If you are not friends with the person you wish to add, they will have to accept your invite before they can help you manage the page.

Removing Users from your FB Page

You must already be an Admin:

  1. Start at the News Feed. Select Pages in the menu to the left.
  2. Find your page and click on Page Settings  in the lower left part of the page.
  3. Select Page Roles.
  4. Select edit to the side of the person you want to remove from the page, and then select remove.
  5. Select Confirm. Facebook may ask you for your password.

If you are the only admin you will not be able to remove yourself from the page unless you have added a new admin. Other admins may have to approve your request to be removed.

Change Someone’s Role

You must already be an admin:

  1. Start at the News Feed. Select Pages in the menu to the left.
  2. Find your page and click on Page Settings  in the lower left part of the page.
  3. Select Page Roles.
  4. Select edit to the side of the person whose role you want to modify, choose a new role from the menu.
  5. Select save. Facebook may ask you for your password.

New admins must wait at least 7 days before being able to remove or edit other admins.

Conclusion

Utilizing these resources are essential for fully optimizing your facebook pages. Manage your page, add and remove whoever necessary, and promote and demote as you see fit. Adding admins is necessary for outsourced marketing.

Creating a Facebook Page

Facebook pages are vital business listings. Here I will explain how to create a Facebook page to engage with your customers. For Facebook page creation, Instagram page creation, Yelp page creation, SEO, PPC Advertising, GMB listings, email marketing, and various other forms of digital marketing services, I recommend hiring a digital marketing agency such as Braven Agency, or singing up for programs such as LA Optimized.

Initial Setup

  1. Click here: to create a Facebook page. You will need a facebook account to create a page.
  2. Select the get started button and select the type of page you want to create. You have the option to create an account for a community/public figure or a business or brand.
  3. Add in the information for a business account:
    1. Under page name, enter the name of your business or a name associated with your business, customers are most likely to search for.
    2. For the category section, put in a few words that describe the nature of your business. Facebook offers plenty of options to help you categorize your business.
    3. Next facebook will ask for your phone number and address, and you can decide whether you want to display all of this information or just the location of the city and state
    4. Finally press Continue.

Adding Photos

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  1. Uploading Profile Picture .
    1. Profile photos should be a logo or image of the business/public figure. This photo appears with text in the Facebook search box. The image chosen should help users immediately recognize the page. The photo will be cropped to a circle, so keep all vital information out of the corners of the photo.
    2. For Desktop, profile photos are shown with 170 x 170 pixels.
    3. On mobile profile phots will be displayed with 128 x 128 pixels.
    4. Once a photo is chosen, click on Upload Profile Picture.
  2. Uploading Cover Photo
    1. This image needs to convey the values and message of your brand.
    2. This message is much larger than the profile photo, and appears behind the profile photo.
    3. For mobile devices, the cover photo will have 640 x 360 pixels.
    4. On Desktop, the cover photo will be 400 x 150 pixels.
    5. Optimum dimensions for a cover photo are 720 x 315 pixels.
    6. Once the perfect cover photo is selected, click on Upload Cover Photo.

Creating your Username

Your username helps people locate you on Facebook. AKA vanity URL.

  1. Go to the left menu and select “Create Page @Username”, and put in the username you would like to use. You have the option of using up to 50 characters, however the shorter the username, the higher the likelihood of people remembering and utilizing it.

Adding in Additional Page Info

The description, categories, contact info, location, and price range can be entered in this stage. This can be put off until later, however the earlier you enter this information the more value you will get out of this Facebook page. In the top menu under Edit Page Info you can find each of these categories.

Description

This description shows up in search results, so this should be short and to the point. A few sentences that share vital information works best in this situation.

Categories

Here you can add more categories to your facebook page. These are the same categories that we explored in initial setup.

Contact

Share important contact information that you want your customers to be able to easily reach and contact you with. Phone number, email address, website.

Location

Using Google Maps, put in the location of your business. If your business is located within a mall or skyscraper, you will have to specify which building your business is located within.

Hours

Specify your hours of operation.

Price Range

Let customers know about how much you charge for services. Price ranges go from one $ meaning cheap pricing, two $$ meaning moderate pricing, three $$$ meaning expensive pricing, and lastly $$$$ meaning splurge pricing. Select your pricing based on your branding and market position.

First Post

Create a post that offers value to customers. Great posts are reposts of content from thought leaders, promotions, or something new and original. The goal is to create something of value that will motivate users to continue interacting with the page.

Publish your Page!

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Finally you can publish your page and invite an audience to interact with the page. Go to the left hand menu and select the publish this page. Promote this page across channels and invite your facebook friends to like the page. Happy hunting!

Conclusion

Optimizing your webpage can be hard work. To capture the most value from your facebook listing, I recommend hiring a Digital Marketing Agency such as Braven Agency. This agency will create and manage your business listings across social media, and optimize your online presence in a variety of ways.

Government response to COVID 19:

Pandemics occur with varying effects. Some are more deadly than others. While Covid 19 has been terrible, I will take this pandemic over the plague any day. That being said, this pandemic is still extremely lethal. Our government has done what it can to limit the spread of this disease. Here we will go into the actions by the government regarding health guidelines, social restrictions, and business lockdowns. 

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Health Guidelines.

While this may come off as common sense or obvious, for many this was not: Wash your hands! Whether you are using soap that comes out as foam, or the simpler kind you find in gas station bathrooms. Wash your hands! Just in case you are confused on the proper technique, we have it outlined here: 

  1. Wet hands (warm or cold water)
  2. Apply soap and spread it all over your hands. Under the fingernails, between your fingers, on the front and back of your hands, everywhere! 
  3. Scrub your hands for 20 seconds! Sing the happy birthday song twice or set a timer.  
  4. Rinse your hands under clean water! 
  5. Dry with a clean towel, or let air do its work!
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Sometimes you may not have access to a sink, so you may have to settle for hand sanitizer. While this may kill some germs, this is not nearly as effective as washing your hands. So when possible, wash your hands!

Here are some other guidelines that will help slow the spread of germs: 

  1. Wear a mask 
  2. Limit contact with strangers 
  3. Only leave your home for essentials (Food, cleaning supplies, medicine) 
  4. Avoid people who are high risk (Elderly and preexisting conditions)

The most important thing is that we keep each other safe. The vaccine is on its way, if we continue to follow these rules we will be free of these restrictions in no time. 

Social Restrictions :

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Our government asks that we limit the number of people we see. This is to limit our possibility of infection. I recommend that people keep in touch through social media, google hangouts, or Zoom. 

I recommend that people only interact with those that they live with and see on a daily basis. For those that NEED to see a few others, I recommend that they create a “pod.” These pods would consist of a few people who severely limit their interactions outside of the pod. This works best for college students or young professionals who are away from family. This is very dangerous, because it makes pod members completely reliant on trusting those they interact with. I recommend being very selective when choosing pod members, because if people join who are not trustworthy they can infect the entire pod, which would spread infection to roommates and the pods of the roommates.

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Business Lockdowns: 

Many businesses, large and small, have been shut down because of Covid 19 regulations. Since each state sets up its own rules for social distancing, rules vary from state to state.

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Physical proximity allows for rapid infection. In order to keep people safe: restaurants, retail locations, and all businesses in between must make significant changes.

Workers wear masks and gloves to protect themselves and customers. Most restaurants only allow take out, and a few allow for patio seating.

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In Los Angeles Mayor Garcetti and Entrepreneur in Residence Roberto Martinez have launched LA Optimized, an initiative to help small businesses recover from the shutdowns.

By facilitating the creation of websites, the online marketers who specialize in digital marketing media can generate leads for small businesses. Digital marketing agencies near me, you and anyone in the LA area or around the world, possess the capabilities to provide social media consultancy, manage social media, and even provide insight for influencer social media. These businesses can help with marketing for B2B or directly to the consumer, and can help businesses grow despite the Covid 19 regulations.

81% of people google a business before they consider a purchase, so having an online presence is becoming increasingly important. 

Conclusion

With everything we must do to keep ourselves alive, the internet is becoming increasingly important. Many people are utilizing it to work form home. People are using it to communicate from a safe distance. Some are even using it to learn how to properly wash their hands. With the internet taking over a larger part of our everyday lives, putting your business online is becoming evermore important.

Improve your online presence today!

Sources:

07/12/2013. “Study: 81% Research Online before Making Big Purchases.” Chain Store Age, 12 July 2013, chainstoreage.com/news/study-81-research-online-making-big-purchases.

“When and How to Wash Your Hands.” Centers for Disease Control and Prevention, Centers for Disease Control and Prevention, 24 Nov. 2020, www.cdc.gov/handwashing/when-how-handwashing.html.

Why Businesses Listings are Important

Consistency and convenience drive business. People love things that are easy, simple and straightforward. Putting important information in an easy to find place helps drive new customers to your store. Especially local ones. Here we will explain 5 reasons why 

1. Improve your local search ranking 

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Creating consistent information helps search engines recognize your site as trustworthy. This trust translates into your site getting a boost in rankings. People will see your site faster than competitors. By also including your location, your boost in rankings is even higher when customers are near your business. 

2. Create contact information that is consistent 

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Consistency is just as important to customers as it is to Google.  Providing customers with consistent information lets them know you are professional and legitimate. If customers use a phone number that has been discontinued they will take their business elsewhere. 

3. Protect your online reputation 

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Competitors can commit fraud and replace your phone number with theirs. Creating a business listing ensures that customers receive the correct information when searching for your business. Google sometimes creates listings on its own. However these listings may also include outdated information. By taking control of the listing you ensure that your business has a legitimate reputation. 

4. Increase website traffic

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With a boost in rankings more people will come across your site. Also with your business listing appearing on the side of the search engine results page, customers can see your information before they make their selection. Both of these actions will significantly widen your audience and customer base.

5. Increase phone calls to your business

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Many people use Google on their mobile phones. By including a phone number in your listing, you enable customers to call you easily. An outdated phone number would discourage business. Having a business listing with the correct phone number ensures that customers will contact the right establishment. 

Conclusion

Business listings help boost your ranking on search engines, brings in more customers, and enables a connection that facilitates an easy interaction between you and your customers. LA Optimize, an initiative brought forth by Mayor Garcetti and EIR Roberto Martinez, helps businesses in the city of Los Angeles acquire these listings for FREE. For businesses outside of the city of Los Angeles, Braven Agency can create these listings as well. 

LA Optimize Driving Success for LA (Program Overview)

City Near Mountain During Golden Hour

LA Optimized, an initiative to help local small businesses recover from the pandemic by expanding their e-commerce capabilities and growing their online presence. The project will be overseen by the Mayor’s newly appointed 2021 Entrepreneur-in-Residence (EIR), Roberto Martinez.  This initiative will be achieved by: 

Creating or Optimizing Online Business Listings

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A  business listing is supplemental information that draws customers into your business. They work most effectively with local brick and mortar businesses. They list important contact information, and details about their location. Some of the information listed is : 

  • Contact information 
  • Short description of the business 
  • Hours of operation
  • Popular times when customers arrive
  • url for the website 
  • Address 
  • Directions from your location 
  • photos of the business 
  • Reviews 
  • Similar businesses 

While search engines may create business listings automatically, these are not as trustworthy as creating one yourself. Competitors can insert their own contact information, and the search engine may forget to update outdated information.

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Performing E-commerce Audits

Ecommerce audits allow you to gage the performance of the business online. These audits also grant us access into the issues that obstruct proper online optimization. Auditing the website allows you to find which problems are holding the business back online, and interfere with creating the most competitive website possible. 

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Creating or Optimizing Business Websites

Creating and optimizing business websites allows you to significantly increase your customer base. Optimization allows you to improve your search rankings and reach a wider audience. This will allow you to encourage more purchases online, and expand your business. 

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Connecting Small Businesses to Creative and Design Services

Creative and design services distinguish your business from competitors. Having a unique aesthetic will help you stay in the minds of your customers, and will help you create a brand image. This aesthetic can be spread across social media channels, and repeated interaction with customers will lead to higher customer engagement and purchases of your products or services. 

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Conclusion

LA optimized will help businesses who have been struggling with the Covid epidemic recover and expand. This pandemic has led to a surge in online purchases.

An estimated 2.05 billion people shopped online in 2020.  Because of coronavirus 42% of consumers bought groceries online.

63% of shopping occasions begin online.

81% of people search a business online before purchasing anything.

With an online presence becoming ever more important, now is the time to create an online presence and capitalize on these opportunities! If you are outside of the city of Los Angeles, take advantage of this initiative with a digital marketing agency today! 

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